Crash course
Master Product Marketing Fundamentals in 7 days
Build, market and scale your product by finding your ideal customers
27 Jun
7:00 PM onwards
7 days
Utkarsh Rai
A Lead Product Marketing Manager at Airmeet,having 8+ years of marketing industry experience.
Worked with
Who is this Crash Course for?
- Anyone interested in learning about Product Marketing.
- Management leaders
- Digital Marketing Professionals
- B-School Graduates
- MBA professionals
- Product Marketers
- Early Stage Founders
How does the Crash Course Work?
On-Demand videos
Watch 1 recorded video per day and complete the assignments at your pace.
Live Session
Ask your questions/doubts directly to the mentor LIVE. (Recordings will be provided)
What will you learn?
Day 1
Fundamentals of Product Marketing
- What’s product marketing?
- Conventional marketing vs Product marketing.
- Key responsibilities of the product marketing function at every stage of a business
- Qualities of an ideal product marketer
Day 2
Building Your Ideal Customer Profile (ICP)
- Understanding these concepts will help you market your business effectively and develop a differentiated positioning against your competitors.
- Why define ideal customers for the business?
- How to conduct customer development research?
- How to Build an ideal customer profile?
Day 3
Plan & Launch New Product, and Features Successfully
- Discover internal and external positioning.
- Why do people purchase your product?
- Solutions guide-job card
- Strategic messaging map - positioning framework
- Building a go-to-market strategy
Day 4
Tools, Metrics, and Experimentation
- Being hands-on helps you and your team champion 10X growth at work and differentiates you from the rest of the growth and marketing staff.
- Know your product marketing stack
- Key responsibilities of the product marketing function at every stage of a business
- Define your success metrics.
- How to measure product marketing impact and performance
Day 5
Prioritization Framework – Staying focused on business growth
- How do you start looking for opportunities?
- Conventional marketing vs Product marketing.
- Closing Remarks on Product Marketing
Testimonials
Gurleen Baruah
Utkarsh takes deep interest in what the customer needs which makes him a great product marketer. With his interest in behavioural economics and consumer psychology, he is able to find scalable solutions that help businesses and the customers alike. He’s also a brilliant coach and shares his knowledge and experiences generously!
Anshul Jain
Utkarsh is a person with great skills and deep expertise of advanced business solutions. He is very thorough in everything he does and can be depended upon to get the job done. Give him the really challenging tasks, the ones that everyone else is struggling with, and he will get them done. Through the years, we worked on various projects and I was impressed by his manner of doing a great job.
Get Certified
Yes! You will be certified for this Crash course once you submit your assignment.
Official and verified
Receive an instructor signed certificate with the institution’s logo to verify your achievements and increase your job prospects.
Easily shareable
Add the certificate to your CV or your resume or post it directly on LinkedIn. You can even post it on Instagram and Twitter.
Enhances Credibility
Meet your Mentor
Utkarsh Rai
In my 8 years of experience, I have had the opportunity to work with India’s top B2B SaaS businesses. I have built and scaled several marketing functions from scratch. I worked at the intersection of sales, product, and marketing functions to own messaging & positioning, customer retention, and product launches at these businesses.With GrowthSchool, I am putting together all my learning and experience into a 5 day accelerated course. This course will help anyone develop a strong foundation in product marketing and acquire the skills needed to plan and launch new products at scale.
Worked with
- Having 8+ years of marketing industry experience
- Worked for companies like VWO and Airmeet
- A Podcaster by passion and also trained thousands of students on Product Marketing
Crash Course Details
Crash course Launch Offer: Save ₹ 1500 on Product Marketing 101
- Learn the toolkit of the professionals in just 7 days.
- Enjoy the discounted price of ₹ 499 and save a total of ₹ 1500
- The launch offer expires tonight, 15 Jul, 2022.
- Prioritization Framework and many more things…
- Learning about different tools, metrics, and experimentation.
- Strategies of ideating and launching your product
- Building your ICP
- Learning the fundamentals of Product Marketing
- Access to Premium GrowthSchool Community
- Live QnA with the trainer
- Access to Premium GrowthSchool Community
- Exclusive tools to form innovative product strategies
Frequently Asked Questions
For any support, please mail to hi@growthschool.io. Our support team will get back to you within 24 hours. The brands and companies that the instructors of growthschool are working or have worked, have no relation what so ever with Growthschool
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